Hi, I am Jeff – Designer, Inventor, Problem Solver. Bay Area based.

Who Am I

I’m a product designer and inventor with extensive experience shaping category-defining products at Apple, Meta, and Spatial. With over 50 issued patents, I specialize in translating emerging technologies — AR/VR, spatial computing, AI, and consumer electronics — into intuitive, human-centered products.

I’ve led teams from startup scale to Fortune 100, building design orgs, defining product strategies, and bringing entirely new categories to market, including Apple TV and Spatial Analogue. My focus is always the same: create experiences that feel simple, inevitable, and deeply human.

Today, I design and advise at the intersection of frontier technology and real-world use, helping teams and founders turn vision into products that matter.