Meta Verified
Meta Verified
Design and launch of Meta Verified for Facebook and Instagram
Role
Role
Senior Product Designer Monetization
Company
Meta
Date
Date
Date
2023
Overview
In response to a critical company need, I took on the role of product designer for Meta Verified within Meta's Monetization team, seeing it through development and launch on both Facebook and Instagram. Meta Verified is a subscription bundle for creators and businesses that helps them verify that their profile is authentic and build credibility with their audience.
Project Scope
The high visibility project demanded quick iterations and close alignment with engineering as well as the design teams of Facebook and Instagram. After the initial project functionality was decided I developed prototypes for both platforms and rapidly iterated the design as we performed user testing. Frequent stakeholder sessions ensured alignment across the different design and engineering orgs.
Results + Impact
Successful launch saw quick adoption by creators and businesses as well as instant revenue generation, estimated in 2024 to be over $1 Billion based on 12 million projected subscribers.
Highlights
High visibility project that had a significant impact on users of Facebook and Instagram as well as enhancing the public perception of Meta.
Created a source of immediate revenue generation, estimated at over $1 Billion in 2024 based on 12 million projected subscribers.
