I oversaw the design of the complete user experience for the Lyve Home device and led the development of the Lyve Apps across iOS, Android, Windows, and Mac platforms, creating a cohesive ecosystem that made personal photo and video management feel effortless across every device a family might own. The challenge was significant: we needed to create an experience that could automatically organize years of precious memories, make them accessible from anywhere, and do so in a way that felt simple enough for non-technical users while powerful enough for photography enthusiasts. I established the design language, interaction patterns, and information architecture that would scale across hardware and multiple software platforms, ensuring consistency whether users were accessing their content from their phone during their commute or from their desktop while editing family videos.

As LyveMinds grew rapidly from a scrappy 3-person startup into a 130-person company, I scaled alongside it, building and leading an 8-member cross-disciplinary design team. I recruited designers with expertise in industrial design, UI/UX, motion graphics, and user research, creating a collaborative culture that could move fast while maintaining quality. I established design processes, critique sessions, and documentation standards that allowed us to work effectively across engineering, product, and marketing teams. Managing this team through hypergrowth required balancing the nimbleness of startup culture with the structure needed for a larger organization, mentoring junior designers while ensuring we maintained our design vision through rapid iteration and pivots.