Motion video integration

I championed the integration of motion video throughout the Apple TV 4K user experience, helping transform the interface from static screens into a more dynamic, engaging environment. Recognizing that motion video could change how users discovered content, I worked with leadership to explore both the technical possibilities and experiential benefits of this direction.

Through early-stage technology prototyping, I tested what was feasible on Apple TV hardware while maintaining expected performance standards. Working closely with engineering, I experimented with video formats, compression techniques, frame rates, and transparency approaches to understand the constraints around memory, bandwidth, and rendering. This exploration phase helped identify which ambitious visual concepts were technically achievable and which needed to be refined or reconsidered for the platform's capabilities.

Showcase Modules

During this period I was also responsible for concepting and designing the showcase modules that became the visual centerpiece for promoting Apple Originals and major streaming partners like Disney+ and HBO MAX on the platform. These weren't standard content cards — they were premium, high-impact presentation formats designed to give top-tier content the prominence it deserved while maintaining a cohesive visual language across different content providers. I designed flexible module systems that could adapt to various content types and promotional needs, from episodic series launches to tentpole movie releases, ensuring each partner's content could shine while still feeling native to the Apple TV experience. The showcase modules became critical real estate for driving engagement with both Apple's original content and partner services, balancing business objectives with user experience principles.

Aerial screen saver

I designed the interaction model for Apple TV's iconic aerial screen saver experience, defining how users would discover, navigate, and interact with the stunning location footage that became one of the product's most beloved features. This included designing the subtle information overlays that revealed location details without disrupting the immersive viewing experience, as well as the navigation patterns that allowed users to browse through different aerials and mark favorites. I carefully considered the balance between passive viewing — where the screen saver simply played beautiful footage — and active engagement moments when users wanted to learn more about a location or skip to a different scene. The result was an interaction system that felt effortless and unobtrusive, allowing the breathtaking cinematography to remain the star while still giving users meaningful control when they wanted it.