During my second tenure as product designer for Apple TV, I led the integration of motion video throughout the Apple TV 4K interface. Through early technology prototyping, I helped develop a proprietary transparent motion video format that became central to creating a more dynamic and engaging Apple TV+ experience. I also conceived and designed the showcase modules that highlighted Apple Originals and major streaming partners like Disney+ and HBO MAX, creating premium presentation formats that gave top-tier content the prominence it deserved. Additionally, I designed the interaction model for Apple TV's aerial screen saver, defining how users would discover and navigate the stunning location footage while maintaining an effortless, unobtrusive experience.